Featuring and referencing the sofasoda brand effectively and correctly

sofasoda logo cannot be used on anything without our express authorization.The sofasoda logotype is an important expression of our brand identity. It should in no way be distorted or redrawn when applied to communications.

Follow these guidelines to ensure it always looks its best.

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How to use

We give our logo room to breathe and stand out. Clear space around the logo is equal to the cap width of the S.

Master Logo

Composed of the stairs icon and logotype.
It should always considered as top priority.
Black in light mode, white in dark mode.

Master Logotype

Used as secondary.
Black in light mode, white in dark mode.

Logotype Narrow

Used in narrow spaces.
It should always shear ten degrees. Do not rotate it.

Iconic Logo

Usually used in complex backgrounds or as profile images on social media platforms.
It can sit on top of a black, white, earthy, or photo background.

Symbol

When the width under 100px.
It can also be scale or cropped , but do not rotate.

How to use

We give our logo room to breathe and stand out. Clear space around the logo is equal to the cap width of the S.

Master Logo

Composed of the stairs icon and logotype.
It should always considered as top priority.

It should never be smaller than 70px in digital or 20mm in print.
‍
Black one in light mode, white one in dark mode.

Master Logotype

Used as secondary.
Black in light mode, white in dark mode.

Logotype Narrow

Used in narrow spaces.
It should always shear ten degrees. Do not rotate it.

Iconic Logo

Usually used in complex backgrounds or as profile images on social media platforms. Our icon is a shorter version of our logo.

Symbol

When the width under 100px.
It can also be scale or cropped , but do not rotate.

Career Stairs

slope 10 degree is the main feature.

Logo on Colour

Our logos commonly appear on solid colours, Textures, and content. Proper contrast ensures logo readability.

Minimum Size

width under 100px

100px

100px

100px

Jingle

volume

Partnership lockup

Combination 1

Partnership lockup

Combination 2

Partnership lockup

Combination 1

Partnership lockup

Combination 2

Avoid

Our logotype should never be used in white on top of any light colors. Additionally it shouldn’t be used with our secondary colors, or using the black one over the dark background.

Don'ts

Do not outline.

Do not use drop-shadows.

Do not rotate.

Do not distort proportions.

Do not shear or skew.

Do not apply graphic filters.

Do not alter letter spacing.

Do not use any of our secondary colors.

Do not use any of our light colors.

Do not use gradient.

Do not use as a mask or holding shape for imagery or graphics.

Do not use any off brand colors.

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